Penta Insiders is part of Penta Group, a leading advisory firm providing specialized insights for policymakers, industry leaders, and other high-level influencers.
Penta Insiders surveys and interviews over 3,500 policymakers across all levels of government each year. We use this feedback to provide advocates with a comprehensive understanding of how policymakers define productive and mutually beneficial advocacy. Founded more than 10 years ago as part of National Journal, we were known as Ballast Research before becoming Penta Insiders. We are a non-partisan research firm that started with the mission to improve policy conversations by providing candid, anonymized feedback from policymakers to government relations professionals and other leaders. We’re expanding to connect and share insights across other high-level groups, such as investors and CEOs, fostering a broader community of top opinion leaders.
Penta Insiders’ research methods include our annual flagship survey and qualitative interviews. Both approaches allow policymakers to provide confidential feedback to advocates about their engagement. We then share our analysis with both policymakers and government relations leaders who are best positioned to leverage the insights.
Your privacy is our priority. To foster honest and candid feedback, participation in our research is completely confidential and not for attribution. We only report results in aggregate form, including anonymized quotes where relevant.
Our research offers unique perspectives and insights for policymakers and advocates. Sign up for the Penta Insiders newsletter to receive our cutting-edge reports directly in your inbox.