Penta Insiders
We evaluate the effectiveness of policy conversations and provide data-driven insights from senior policymakers to those who work closely with the government to improve engagement and provide constructive resources.
The Process
About Our Work
What We Do
Our team goes directly to the source to find out what advocates can do to build more effective relationships in government. Through our research, policymakers can better inform, direct, and correct advocates’ investment and effort, thereby improving public/private conversations.
How We Do It
We survey and interview thousands of staff across all levels of government each year in DC, Brussels, U.S. state capitals, and internationally. We then use this feedback to provide advocates with a comprehensive understanding of how policymakers define productive and mutually beneficial advocacy.
The Results
At the end of each research study, we provide a summary of our findings back to the Policy Insiders who participated in our research. We also share key findings with our clients and partners — including nonprofits, trade associations, labor unions, other research organizations, and private industry — who use our research to inform, validate, and improve their engagement with public sector officials.
Contact Us
Whether you are a policymaker or a private sector advocate, let's chat about how we can help make your policy conversations more productive and how we can help you engage more meaningfully with your peers.
Deep Insight
Featured Analysis
Introducing: The Penta Swing State Snapshot
Our weekly insights provide a data-driven snapshot of media visibility and sentiment in battleground states for the two major party presidential candidates, Kamala Harris and Donald Trump.
Read MoreWho We Are